Retail in Asia

In Trends

Knock-off Apple Watches go on sale in China

Fake Apple Watches – or at least watches that appear similar to the new devices and are suspiciously affordable – have gone on sale across China, as consumers jump the gun before the genuine items are available next month.

On ecommerce websites such as Alibaba’s Taobao, the watches appear nearly identical to Apple’s product, right down to the distinctive digital crown controller on the side of the device and four sensors on the underside.

Most do not have a brand marking, and cost CNY250-CNY500 (USD40-USD80) – about a tenth to one-fifth of the price of the cheapest Apple watch exhibited last week by Tim Cook, chief executive of the Cupertino-based group.

(Source: CNBC)