Kate spade new york has partnered with fit personalisation software provider True Fit to provide personalised fit and size recommendations for kate spade new york branded apparel and footwear on katespade.com, the fashion retailer said on Wednesday.
True Fit’s technology, powered by a global platform of fit data and consumer feedback from millions of consumers and the technical design details from the world’s top apparel and footwear brands, enables customers to shop the brand’s flagship site with increased confidence about fit. The site will also feature True Fit’s new shoe user experience that delivers accurate fit ratings and size recommendations to consumers while also communicating the nuance of each shoe style.
True Fit partners with more than 2,000 brands and leading retailers to create the world’s largest collection of apparel, footwear and consumer fit data. Offering a simple user experience, the True Fit technology applies the data to offer consumers accurate fit advice that is based on both technical design specs as well as consumer feedback about fit.
"We view the kate spade new york eCommerce site as our ultimate global flagship and we are always refining our approach to offer the best customer experience," said Mary Beech, Executive Vice President & Chief Marketing Officer of Kate Spade & Company. "Incorporating True Fit’s technology allows us to enhance and personalize our customer’s online shopping experience."