Retail in Asia

In Trends unveils “Korean Mall” in S Korea

Chinese B2C e-commerce giant Inc on Thursday launched its online imported goods platform "Korean Mall" in Seoul, a major step of developing its South Korean market.

Liu Qiangdong, founder and CEO of, on Thursday announced the opening of "Korean Mall" in a seminar co-held by South Korea’s leading e-commerce solution provider cafe24, which is also one of’s local partners.

Liu said "Korean Mall" will focus on satisfying rising demand driven by K-pop among Chinese consumers for Korean products, including clothes, cosmetics, electronics and others. By opening online shops on, Korean entrepreneurs will have more opportunities to offer goods directly to Chinese customers, diversifying sales channels.

(Source: Shanghai Daily)