JD.com Inc. recently introduced Direct Access on Tencent’s Mobile QQ, a popular social communications platform in China.
"Direct Mobile QQ access will help to increase consumer awareness of JD.com’s authentic products and outstanding last-mile delivery network, and support our strong growth in key target markets," said Haoyu Shen, CEO of JD Mall, JD.com.
Previously referred to as "Level-1 entry points," Direct Access provides more prominent positioning for JD.com within the app compared to the previous Mobile QQ entry points. Mobile QQ has more than 490 million active monthly users, as of March this year.
The partnership with Tencent announced last March would provide JD.com with direct access on Weixin and Mobile QQ, and support from other key Tencent platforms. Weixin users have had direct access to JD.com since June of this year.