Retail in Asia

In Trends enters partnerships with Australian brands Blackmores, Sanger Australia, Inc., China’s largest online direct sales company, on Friday announced partnerships with two Australian brands – natural health brand Blackmores and meat sales and marketing company Sanger Australia. Both brands will be available through’s direct sales channel and will use the company’s industry-leading same-day delivery capabilities. Sanger Australia will also leverage’s cold chain logistics network to ensure that its meat products are delivered fresh to Chinese customers from Australia.

The announcements follow the successful launch in late June of a dedicated Australian Mall for authentic imported Australian products on’s cross-border platform, JD Worldwide. Since its launch, dozens of Australian brands have successfully sold their products to Chinese consumers through Australian Mall. The most popular product categories in the first two months of the program include healthcare, baby care products and fresh food.

"We’re pleased to be working with leading Australian brands to build winning ecommerce strategies for this market and help them take advantage of our large and growing base of upwardly mobile Chinese consumers," said Carol Fung, Vice President of and President of’s FMCG Business Unit. "Blackmores is a long-time partner, and we are very excited to be expanding the range of their outstanding healthcare products available to our rapidly growing user base. With demand for Australian fresh produce growing exponentially, the addition of Sanger Australia’s world-class beef to our platform is an outstanding development for our customers."

"We’ve been working with since 2013, and our increased engagement is testament to our strong relationship and commitment to growing our China business," said Blackmores Asia Managing Director Peter Osborne. "Working with not only ensures we get our products to consumers quickly, but will also enable us to initiate targeted and specialized marketing campaigns leveraging JD’s data analytics capabilities. We are also very pleased to be expanding our cooperative education programs with to help consumers increase health and wellbeing awareness regarding natural healthcare."