In Trends

JD.com partners with Coca-Cola for 618

Coca-Cola

On 17th June, Curt Ferguson, President of Coca-Cola Greater China and Korea, with Carol Fung, President of JD FMCG Omnichannel, and Lizhen Liu, President of JD FMCG celebrate JD’s 17th 618 Grand Promotion and discuss future development opportunities.

SEE ALSO : JD.com partners with livestreaming platform Kuaishou

Elaine Bowers Coventry, Chief Customer and Commercial Officer of The Coca-Cola Company also joined the conversation. She said: “Coca-Cola’s partnership with JD.com reflects a best-in-class collaboration. JD.com embodies exceptional innovation, creativity and logistical capability and are a key leader in the industry. We are proud of our shared efforts to deliver quality brands and unique experiences to consumers and wish JD.com a most successful 618.”

During this 618, sales of products from the Coca-Cola Company achieved great performance on JD, and increased 200% y-o-y in the first hour of 1st June. Coca-Cola joined JD in 2003, and now JD Super, JD’s online supermarket, is one of the most important retail channels for the company online or offline.

In 2019, the two sides signed a strategic partnership in Shanghai to deepen cooperation in big data, omnichannel solutions, new product development, marketing innovation and smart supply chain.

This March, Costa Coffee, a member of The Coca-Cola family reached agreements with JD to further develop on big data, omnichannel operations and high-value customers’ management. By the end of March, when Costa Coffee officially entered China’s ready-to-drink coffee market by debuting its ready-to-drink products tailored for Chinese consumers, JD was the first e-commerce channel to feature the products.

At this year’s World Economic Forum in Davos, Switzerland, the Coca-Cola Company and JD announced a partnership to explore new ways of plastic recycling to help drive the circular economy in China.

SEE ALSO : JD Central to launch 618 shopping festival in Thailand

By end of 2019, JD.com and Coca-Cola China co-piloted a two-week recycling program in Shanghai, which leveraged JD’s logistic system to collect used bottles from 50,000 households when they delivered packages to consumers. The collected bottles were sent to recycling facilities in partnership with Coca-Cola.

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