Despite COVID-19 uncertainty, international brands, lower-tier cities, and livestreams are front and center. As JD’s 618 Grand Promotion (held 1st June to 18th June) came to a close, JD.com announced that it had experienced transaction volume on the platform of over 269.2 billion, during the sales period, up more than 33.6% year on year.
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With JD’s focus on consumer experience, JD began the sale on 1st June in order to give users more time online to make their purchasing decisions.
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As the first major shopping event in the midst of the global COVID-19 pandemic, JD’s 618 performance has demonstrated the resilience of the Chinese economy and the opportunity that remains for international brands, even under uncertainty.