In Trends

JD announces final report of 618


Despite COVID-19 uncertainty, international brands, lower-tier cities, and livestreams are front and center. As JD’s 618 Grand Promotion (held 1st June to 18th June) came to a close, announced that it had experienced transaction volume on the platform of over 269.2 billion, during the sales period, up more than 33.6% year on year.

SEE ALSO : partners with Coca-Cola for 618

With JD’s focus on consumer experience, JD began the sale on 1st June in order to give users more time online to make their purchasing decisions.


SEE ALSO : JD Central to launch 618 shopping festival in Thailand

As the first major shopping event in the midst of the global COVID-19 pandemic, JD’s 618 performance has demonstrated the resilience of the Chinese economy and the opportunity that remains for international brands, even under uncertainty.

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