Retail in Asia

In Trends

Japanese retailer to sell “cute” products through intelligent digital vending machine in Singapore

Japanese fashion brand and retailer Satisfaction Guaranteed has launched the sale of "kawaii", or cute, merchandise usually associated with Japan, through high-tech digital vending machines in Singapore.

"Singapore will . . . be the first country outside of Japan to have this intelligent digital vending machine", the company said on Friday at an event to introduce its new retail platform in the affluent city-state.

The move is aimed at expanding the brand’s business to Southeast Asia, where its Facebook page has already attracted a huge fan base.