Southeast Asia-based shopping site iPrice has introduced a major update that brings direct price comparison to its e-commerce aggregation service.
iPrice raised $1.2 million last year and it aims to be a one-stop destination for online shopping in Southeast Asia, a region noted for its potential as internet access continues to grow among its 600 million cumulative population.
It claims more than 500 merchant partners and 1.6 million visitors monthly, and has added a new price comparison feature in order to make it easier for visitors to find the right deals.
The feature works in two ways. If you look at a product, iPrice will pull up a list of related variants to help you to easily find the exact one of your choice.
Secondly, and perhaps importantly, it pulls in additional information like delivery time, delivery cost and payment options into a single view. That’s important because e-commerce remains nascent in Southeast Asia with many shipments taking days.
Initially, the price comparison feature is active on tech items, like smartphones. Other products, which include clothes, shoes, bags and jewelry, are displayed as outgoing links which, when clicked, take a visitor straight to the merchant website. Thereafter, if the customer makes a purchase, iPrice takes a cut for generating the business.
iPrice CEO David Chmelar said that iPrice, which is headquartered in Malaysia and offers coupons as well as deal aggregation, is looking at other ways that it can package data to make the shopping experience more intuitive.
“We really want to master price comparison and there’s so much we can do,” he added.