Retail in Asia

In Trends

India’s Symphony launches new high-end air cooler “Storm” for large spaces

India’s largest air cooler company, Symphony Limited, has also introduced a new high-end cooler "Storm" which will give cooling for larger spaces of up to 1,000 square feet. Symphony Storm is the only domestic cooler in the world with a capacity to cool such a large area.

Storm – the world’s first air cooler which can cover an area of up to 1,000 square feet. With a premium look this new tower cooler has an array of features for the consumer. Patented PSR technology for low power consumption, powerful air throw, space saver, large tank capacity up to 100 litres, high-efficiency cooling pads, Full Function remote, LCD display and a seven-speed option are some of the major attractions of this new cooler range which are priced at INR14,900 (USD290) for Storm 100E model and INR12,500 for Storm 70E model.

A special TV commercial has just gone on air for the new "Storm" product launch, created by Mudra Ahmedabad. The creative comprises a blend of Bollywood shots, an interesting narrative and an actual utility idea of a cooler for a larger house which puts forth a simple message that-it can cool large houses like no other: Bade ghar ka cooler is the core message of the campaign.

Symphony’s four main pillars are design, innovation, brand and network. Design-driven innovation and green engineering is a sustainable competitive advantage of the company. The company is also doubling its dealer network to 20,000 plus in the next one year, says Achal Bakeri, Chairman and Managing Director, Symphony Ltd.