Retail in Asia

In Trends

India’s Reliance Retail to launch B2B e-marketplace

Reliance Retail will roll out a B2B digital marketplace which will enable kiranas to transact online, said Mukesh Ambani, managing director of Reliance Industries, at the Reliance Industries’ 41st annual general meeting on Friday.

"We are rolling out Reliance Digital Marketplace platform to enable millions of small retailers and provide them with enhanced supplier base and product range, better supply chain productivity, digital payment capability, connectivity to customers and credit capability," Ambani said.

Reliance already runs B2B stores called Reliance Market. Ambani said the fashion and lifestyle formats of Reliance Retail would roll out their e-commerce portals by the end of the year. Reliance Retail runs fashion and lifestyle formats such as jewellery chain Reliance Jewels, durable and electronics chain Reliance Digital, apparel chain Reliance Trends, and footwear chain Reliance Footprint, among others.