Retail in Asia

In Trends

India’s Croma clicking on a new chapter

When myriad portals selling everything from personal items like apparel and shoes to financial products like insurance and mutual funds cropped up over the past couple of years, many said e-commerce was coming of age in India. But now, with the Tata Group owned electronic goods retail chain Croma foraying into online retail, one is tempted to say e-commerce has finally arrived.

Croma launched its online arm, Croma Retail, last month, extending its reach from the 14 cities the chain is currently present in through brick and mortar stores to a virtual presence in 319 cities, covering around 6,000 pin codes. More pin codes will be added every week going further.