Retail in Asia

In Trends

HTC eyes recovery with new smartphones

Taiwan’s HTC, the world’s number five smartphone maker, launched a new range of smartphone models on Sunday, hoping the fresh designs will help it to recover some of the lost market share.

The new smartphones are crucial for HTC in a cut-throat market place – dominated by Samsung Electronics and Apple – as lack of new, outstanding models has sent its sales sinking over the last months.

The challenge for HTC, which was once the standard bearer for the market-leading Google’s Android operating system, but dropped in global rankings last quarter, is to make its Android devices stand out among dozens of similar models.

(Source: CNBC)