Retail in Asia

In Trends

HP ranked India’s most trusted tech brand 2nd year in row

Hewlett Packard (HP) has been ranked as India’s Most Trusted Technology brand for the second year in a row, in a primary research conducted among 2,718 influencer-respondents in 15 cities across India through which 17,000 unique brands were ranked on Trust.

The research findings were conducted by Trust Research Advisory (TRA), and published in The Brand Trust Report, India Study, 2012 which lists India’s 1,000 Most Trusted Brands. The study is conducted on TRA’s proprietary Trust Matrix and studies 61 ingredients of Trust.