Despite the doom and gloom of the past year, there is a retail renaissance underway and it is digital. Connected retail technology is linking consumers, devices and data for smarter shopping experiences, from the high street to online, in-store to mobile applications. Retailers who use the right mix of offline and online experiences for their customers will have a real commercial future on the high street.
The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented. New customer touch points, such as Pinterest, have burst onto the scene, leaving retailers struggling to decide whether to prioritise social commerce, digitally enable stores or focus on mobile strategy. Understanding when to harness these technologies and how to communicate via them is what connected retail is all about.
(Source: guardian.co.uk)