eTail Asia was held in Singapore from 5 to 7 March 2018, registered full room of e-retailers, leaders of Asian e-commerce, who shared their best practices and discussed the current issues they face on a daily basis.
The conference featured case studies from different e-commerce players across Asia and sectors.
Overall, the etail Asia conference covered all the topics within e-commerce development in Asia, from the creation of a website to its promotion to reach out new customers and engage the loyal ones with digital touchpoints.
topics spanned from digital marketing to omnichannel, APAC region and their specificity, to the new technologies of AI and R.
Besides the case studies about companies and platforms who were driven by companies such as IKEA, Sephora, adidas, Nike, Fossil, Canali, The Body Shop, P&G, Mango, Lazada, Zalora, and others; etail Asia was a platform of discussion for service providers in the area of payment, logistics, and other supporting infrastructure, which are essential to e-retail.
Cross-border e-commerce was one of the topics which interested the audience, as well as digital marketing strategies to engage the connected consumers in the different areas in APAC; and the fact that we live in a mobile-first world.
One of the challenges faced by companies is to understand how each market as different online as it is offline, and how the same demographics across countries present major differences.
China is definitely driving e-commerce; however, focusing on SEA is key for the future of retail, as the same lack of retail infrastructure, which characterized China and pushed it to the e-commerce, is now shaping the digital culture of those countries.
Countries, where most of the population has access to the world via a smartphone.