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Fujifilm eyes USD195.81m revenue in India in 3 years

Camera maker Fujifilm today said it is aiming to double its revenue to INR1,000 crore (INR10 billion, USD195.81 million) in India on the back of new products and penetration in smaller cities.

The company, which launched its digital cameras in India four years ago and is still a miniscule player, plans to tap various media aggressively and has roped in Bollywood actress Minissha Lamba as its brand ambassador.

"With the help of new product range and our focus on tier two and three cities, we are expecting to cross a revenue of INR1,000 crore in the next three years," Fujifilm India managing director Kenichi Tanaka said.