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French SMCP partners with Farfetch

French SMCP partners with Farfetch

French group SMCP has signed a deal to sell products from its brand Sandro Paris at Farfetch.

SEE ALSO : SMCP buys French brand De Fursac

“With more than 13 million clients per month worldwide, Farfetch will be the ideal partner to enable Sandro to address a wider, premium customer base”, celebrated the company in a press statement.

The partnership with Farfetch is the latest step in Sandro’s plans of digital expansion and diversification of its sales channels, following the development of its own e-commerce website and a deal with Chinese e-commerce giant JD.com.

SEE ALSO : Condé Nast sells Farfetch stake

“We are convinced that having our products on Farfetch will contribute to Sandro’s digital expansion across the globe, positioning it as a high-end luxury brand and enhancing its worldwide visibility and awareness,” said Sandro CEO Isabelle Alouch. Sandro is currently available for purchase in 190 countries.

(Source: Fashion United)

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