Retail in Asia

In Trends

Flexibility the key to e-commerce success in Indonesia

E-commerce in Indonesia is experiencing substantial growth, from sale and purchase transactions via Facebook to the growing presence of Indonesian versions of international online shops.

A wide variety of payment methods also serves to reassure consumers, ranging from bank account transfers to credit cards, mobile credit, and the traditional cash on delivery. The potential in the country of 240 million has encouraged international online merchants to set up shop, among them Zalora, one of the many brands of the German company Rocket Internet.

The boom in e-commerce in Indonesia is being fuelled by rapid growth in internet penetration – up 32 percent last year alone, according to research by MarkPlus Insight. Currently, there are about 55 million internet users, both mobile and fixed-line.

(Source: Bangkok Post )