EBay Inc and Wal-Mart Stores Inc are developing new web search engines to better compete against Amazon.com Inc in the fast-growing e-commerce market.
As more people shop online, they often end up at the top of a website typing in a product name. If they cannot find what they want quickly, they will likely go to a rival website or venture into a physical store.
"Amazon is on version 8.0 of search," said Scot Wingo, CEO of ChannelAdvisor, which helps merchants sell more online. "EBay is at 2.0, but they are thinking about how they make this huge leap to 3.0."