Retail in Asia

In Trends

eBay taps Indian growth

The rapid growth of India’s ecommerce market is encouraging eBay, the online retail site, to ramp up its focus on the country, where competition is intensifying sharply.

The firm established an Indian platform in 2005 and boasts over 3 million registered users. It has also launched apps for Apple’s iPhone and Google Android devices in recognition of the mobile web’s rising importance.

"India is among the fastest-growing markets and has been identified as one of the significant potential markets for the company," Muralikrishnan B, country manager at eBay India, told the Wall Street Journal.

(Source: Warc.com)