Retail in Asia

In Trends

E-stores unlock a wider world

Shopping for homeware is akin to buying clothes. Would you commit without seeing the item in person, feeling its finish and judging "in the flesh" whether it will be the right fit, either for your figure or your living room?

People are doing both. Shopping online for household kit is the retail story of our time, and it’s far bigger than home-delivered groceries.

Although conservatives among us may still prefer to connect with our homeware in a mutually agreeable "let’s go back to my place" kind of way, designers love the online action.

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