Retail in Asia

In Trends

As e-commerce thrives in Asia, so do these companies

The month-long period following Black Friday is easily the busiest time of year for logistics companies as they compete to deliver packages in time for the holiday season.

Now, the prosaic yet crucial industry in Southeast Asia is witnessing a new burst of rivalry amid a thriving e-commerce boom, as reflected in the rise of "e-fulfillment" firms.

While the traditional logistics industry uses a business-to-business (B2B) model, e-fulfillment adapts logistics to the business-to-consumer (B2C) sphere of online shopping. As more brands sell their products online, they are increasingly outsourcing logistics to these third-party firms, who take care of everything from local customer service to delivery.

(Source: CNBC)