Retail in Asia

In Trends

China’s Taobao getting tougher on fakes

Taobao, China’s biggest online shopping services provider, aims to ramp up its crackdown on counterfeit goods, particularly fake watches, sold on its trading platforms.

According to an industry source, the Taobao group of companies was working with Swiss watchmakers Tissot, Omega, Rado and Longines to help mainland police bust online vendors selling knock-offs of their products.

Taobao has also removed 77 million products that infringe intellectual property rights (IPR) from its websites in the past two years.

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