Retail in Asia

In Trends

As China’s online sellers embrace e-book, will consumers?

Ever on the prowl for expanded business opportunities, China online shopping giants Dangdang and 360Buy.com have launched e-book services, offering net buyers electronic editions of Chinese books for up to 40 percent off the retail book price.

Dangdang, which started the service last December, said it is expanding its e-book titles to 100,000. The announcement last week coincided with the launch of 360Buy’s digital book service, which boasted 80,000 titles.

E-books offer formats that can be read from desktops to smart phones to tablets. Neither company has yet launched an e-book reader such as Amazon’s Kindle.
 

(Source: Shanghai Daily )