Retail in Asia

In Trends

China set to unseat US as top e-commerce market

China will overtake the United States as the world’s largest e-commerce market next year, when its annual online sales hit CNY1.5 trillion (USD237.93 billion), according to global consultancy Bain & Company.

At that point, online sales in China would represent as much as 7 percent of the country’s total retail sales, versus a 3 percent share of the total last year.

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(Source: scmp.com)