The retail marketing space has taken a quantum leap in complexity over the past few years, mainly due to the impact of smartphones and the "New Consumer Journey" – a shift by consumers to a "multi touch, multi-screen, multi-channel" product evaluation and purchase process.
At the same time, however, consumer/smartphone connectivity is opening up new sources of retail information and insight, and new ways of testing and developing retail strategy, as industry leading agency Saatchi & Saatchi is finding out.
Saatchi & Saatchi are working on a strategy for a major beverage brand in Hong Kong. They need to find a way to drive additional sales volumes across the entire flavor range but have noticed something interesting – despite the brand having 5 highly rated flavors, new sales are coming primarily from just two of them. Is this something to do distribution and availability, the flavors themselves, or some other factor?
Understanding why is fundamental to determining the right sales & marketing strategy – Saatchi need data from a national selection of supermarkets and convenience stores and they need it fast.
Saatchi contact Red Ocean Solutions, whose SmartRocket technology combines crowd sourcing with mobile technologies to enable companies to quickly understand retail environments in any location, at any time. Within hours, they have real data and images from all the locations they need and more importantly, the answers to their questions.
To find out more please download the Case Study by clicking the above link.
For more information, visit Red Ocean Solutions.