Outdoor camping has become one of the most trendy outdoor activities in China. According to data released by JD Sports, JD.com’s sportswear business, camping is driving new consumption trends, with camping gear seeing a skyrocketing sales increase by 245 percent year-on-year, while sales of picnic-related products and canopies increased by 297 percent and 326 percent respectively. The e-commerce giant also reported that sales of camping trolleys increased 13 times compared to previous year.
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The exponential growth in the sales of camping-related products on JD.com is also catalyzed by the emergence of various consumption scenarios, such as “camping with adventure”, “camping with kids”, and “camping with team-building”.
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“As the camping market size continues to scale up in China, JD Sports has joined hands with merchants to further diversify camping experiences and provide outdoor enthusiasts with the access to an array of camping essentials, ranging from beginner-friendly camping equipment to semi-professional and professional gear,” noted Xuesong Wang, General Manager of outdoor business at JD Sports.