In Trends

CampaignComms explores the era of social and digital influence in Asia


As luxury brands open WeChat boutique stores and social media stars convince followers to open their wallets, it’s clear retail in Asia has evolved tremendously from the days of roadshows and print ads.

Historically, communications and PR professionals might have looked to the West for inspiration and innovation but Asia has become a hub for its own new ideas and creativity. Now, we only need to look within, as KOLs and influencers dominate, e-commerce thrives, new channels develop and digital and economic growth goes from strength-to-strength.

SEE ALSO : Retail in Asia partners with CampaignComms 2018

As with retail, communications and PR have also matured at such a pace that it’s unrecognisable to what PR was just five years ago. Practitioners are reminded daily just how far-reaching their roles in digital can be, beyond online advertising or social media. Brands must be responsive, agile and attentive to social, cultural and linguistic nuances, many of which exist on local and regional levels.

While the growth and influence of social has become the strength and weakness of marketing and communications, as its importance increases, so does the role of communications and the need for specialist skills. Asia will only continue on its quest for global innovation through contemporary ways of thinking, advancing technologies and new rules for brand engagement.

With these ideas in mind, CampaignComms, formally PR360, convenes on 13 June in Hong Kong to focus on the current disruption of communications and PR and anticipate solutions of the future. For six years, PR360 has been the industry standard for Asia’s communications leaders, bringing together PR trailblazers and veterans under one roof. The rebranded CampaignComms is designed to foster collaboration and productive dialogue through thoughtful speaker sessions, panel discussions and masterclasses.

SEE ALSO : CampaignComms 2018

The game is being changed and the PR rulebook is being rewritten. What will the next era of social and digital influence in Asia bring? Join the most dynamic minds in the PR and communications community at CampaignComms. Together, we’ll launch exciting, new ideas and shape the dialogue around the changing role of PR.

To register for CampaignComms, please click here.

Limited complimentary passes are available for senior brand marketers who quality. To apply for a pass, please click here.

For programme and information, please contact:

Eleanor Hawkins, Senior Conference Producer

(+852) 3175 1922

For sponsorship information, please contact:

Christopher Amhoff, Senior Account Manager

(+65) 6579 0559

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