Leading Southeast Asian luxury online fashion marketplace BlinQ announced a commercial affiliation with the leading global online fashion retailer that revolutionized the luxury fashion industry, the YOOX Net-a-Porter group. This closely follows the launch of the BlinQ pre-loved segment and Asean Houz – a collection of high end fashion brands from around the region.
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With operations all over the world from the United States to Japan, YOOX has over 3 million high-spending customers worldwide. This partnership with BlinQ will bring more of YOOX’s products into the Southeast Asian region. Fashion lovers looking to spend their red packet money on BlinQ will be spoilt for choice: they will now be able to access a catalogue of more than 10,000 products from over 700 luxury brands, on top of the products already on the platform — all while enjoying better customer experience, with lower shipping costs and shorter fulfilment times.
Bob Chua, founder and CEO of BlinQ, commented: “We are thrilled to work with YOOX to drive their unmatched selection of luxury products and designers into this part of the world. This will give Southeast Asian consumers easy access to thousands of new products from amazing high-end luxury brands. We have been growing quickly, and this partnership provides a greater depth of brands and products to our users in the Southeast Asian region.”
BlinQ has over 30,000 users joining the platform every month, with luxury brands such as Kenzo, Prada and Off-White included on the platform.
This partnership will provide YOOX with a strong Southeast Asian partner to expand their potential customer base in Southeast Asia. The global luxury fashion powerhouse is in a strong position to gain significant market share in a region that has a growing luxury market.
A spokesperson from YOOX shared “We are extremely excited to work with BlinQ, and we can’t wait to expand our reach with them moving forward.”