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BlackBerry maker to focus on business customers

Struggling BlackBerry maker Research in Motion Ltd. said on Thursday that it plans to return its focus to its corporate customers after failing to compete with flashier, consumer-oriented phones such as Apple’s iPhone and models that run Google’s Android software.

RIM said it will focus its consumer efforts on targeted offerings that add the company’s strengths. That includes devices that employees will want to buy on their own and bring to the corporate environment. The company was exploring partnerships and other opportunities for consumer products that aren’t deemed central.

"We can’t do everything ourselves, but we can do what we’re good at," RIM CEO Thorsten Heins said.