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Australia’s Sir The Label opens Los Angeles pop-up

Sir The Label

Australian fashion brand Sir The Label has recently launched a pop-up shop in Los Angeles, as the contemporary womenswear brand tests the physical retail landscape in the United States.

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Running from 30th April through to 7th May, the week-long pop-up was held at 8280 Melrose Avenue, in the City of Angels.

Instore, the Sydney-based brand’s most recent versatile separates, intimates, and fashion apparel were available for purchase.

There has been no further announcement on whether Sir The Label will roll out more pop-ups in the U.S. or open standalone store in the nation in the near future.

Sir The Label was founded in Sydney in 2014 by Nikki Campbell and Sophie Coote. With a focus on sustainability and showcasing clothes that embody the Australian lifestyle, Sir The Label also supports various charitable groups including the Red Cross, I=Change, The Batchelor Institute, Thread Together and Worn For Good.

“As Directors of a contemporary fashion label, we recognise our responsibility to operate in a manner that is empowering of all people who come into contact with our supply chain while being conscious of our planet,” said Campbell and Coote.

“We are dedicated to working alongside our partners to ensure responsible business practices are in place to reflect our fundamental brand values of integrity and transparency. We are committed to helping create change in an industry that can too often be exploitative, as well as continually educating ourselves on social and environmental practices that are considerate of our makers, our planet and our customers,” continued Campbell and Coote.

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Sir The Label operates a standalone flagship store in the Sydney suburb of Manly.

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