Retail in Asia


Report reveals online migration among Asian consumers

Carousell Media Group (CMG) and the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) have released a new report showing a digital disruption spurred on by the migration of users from offline to online with the new stay-at-home paradigm.

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The IAB SEA+India surveyed more than 61,500 respondents who use CMG recommerce platforms in Singapore, Hong Kong, Vietnam, Malaysia and the Philippines.

This year’s regional research establishes the audience profile in each market, explores income, investing and spending habits. In addition, it tracks how respondents spend time online, streaming services to which they subscribe, and their food and grocery and meal delivery shopping habits. Moreover, future purchasing plans, what influences consumer’s spending, and how and why they are shopping sustainably are measured.

Miranda Dimopoulos, Regional CEO, IAB SEA+India says there has been a seismic shift to online led by the Southeast Asia and Hong Kong regions, on a scale never before seen.

47 percent of respondents plan on travelling locally and abroad over the next year. JJ Eastwood, Managing Director, CMG says that this year’s survey builds upon research from last year, again in partnership with the IAB SEA+India, into Millennials and Sustainable Purchasing. “This year we drilled deeper into respondents’ financial habits which reveals that the largest spending category, both current and future, is local and international travel.”

“It is also gratifying to see that our Carousell Group marketplaces are now synonymous with sustainability and social ethics, and we have seen a quantum increase in usage of our recommerce marketing platforms over the past two years.”

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“We see a significant swing towards shopping sustainably to mitigate climate change and protect the environment, rather than purely to save money,” said JJ Eastwood. “In fact, we see that people are prepared to pay more for sustainably sourced or produced food and products. We have an audience of tens of millions of people using our recommerce platforms. If you extrapolate their contributions to sustainable shopping, you have a significant start to environmental protection at a consumer level.”