The election fever seems to have gripped India’s online and offline landscape alike. And, the online retail world is surely making hay while the sun shines. In the run-up to the Lok Sabha polls, political merchandise, fashion clothing with a voter awareness theme and spoof videos featuring leaders are selling like hot cakes on e-commerce portals.
Leading websites like Flipkart, Snapdeal and Myntra have been hawking poll-related products for some time. And now – as if the market wasn’t hot enough with Rahul Gandhi and Arvind Kejriwal apparel, besides other memorabilia – Narendra Modi-branded packaged tea and pain-relieving balm are set to vie for buyers’ attention.
These "Modi" brand of products, which have been launched across 20 cities of the country, are soon going to be available on the online marketplace platforms like eBay, Amazon, Flipkart, Snapdeal.
(Source: Business Standard )