Retail in Asia

In Trends

Amazon launches Kindle store for India on Wednesday unveiled the India Kindle Store, which showcases over a million books, priced in rupees. The company has roped in Croma, part of Infiniti Retail (a fully-owned subsidiary of Tata Sons), to retail its latest Kindle e-reader, priced at INR6,999 (USD126.13), across 30 Croma outlets and its online store.

An spokesperson declined to comment on whether the company was looking for retail partnerships with leading Indian book retailers for Kindle. The company has also not revealed any plans for the much-talked about Kindle Owners’ Lending Library, through which Kindle users can borrow e-books from about 1,45,000 titles for free (a book a month), with no due dates. "Amazon Prime, the lending library, is currently available only for our US customers and we don’t have any plans to share on its launch in India," said the spokesperson.