Retail in Asia

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Alibaba launches HK’s first B2B e-commerce competition

Alibaba launches HK’s first B2B e-commerce competition

A business-to-business (B2B) e-commerce competition launched by Alibaba in Hong Kong will select outstanding merchants as industry leaders.

Co-organized by Citibank, the competition is part of the series of activities in the International IT Fest 2015 organized by the Office of the Government Chief Information Officer.

The goal is to encourage more small and medium-sized enterprises (SMEs) in Hong Kong to explore the value of e-commerce and the opportunities it brings to the trading industry.

“Hong Kong’s businesses have a wealth of experience in trading. The fast-growing e-commerce platform provides a golden opportunity for companies to further expand their markets. SMEs can leverage the low cost and convenience of online trading to source desired goods and trustworthy partners online more efficiently,” Bryan Fu, General Manager of

More than the cost savings, he said SMEs can also access data more easily and adjust their sales strategies accordingly, enabling them to effectively grow their markets.

“We hope that different merchants can learn from each other, explore the best O2O approach for their businesses and ultimately, find their own path to success in the e-commerce age,” Fu added.

SMEs can submit their application until 13 February through the Facebook page of Hong Kong. Five contestants with the highest scores will be selected to participate in the final competition on 17 April. At the end, the champion with the highest score in the Finals will be crowned “Hong Kong’s Outstanding Online Merchant” and gain opportunities to attend various training and exchange activities organized by
“As the global supply chain has undergone much structural change in recent years, online orders have become increasingly common and important. How to use an effective e-commerce model to expand the markets is increasingly crucial for exporters,” Fu  concluded.