Retail in Asia

In Trends

Adyen adds WeChat to its portfolio of payment methods


Adyen, the payments company powering global commerce for Uber, Facebook and Netflix amongst others, today announced that it has added WeChat Pay to its portfolio of local payment methods. It is the first major payment service provider to offer WeChat Pay on a global scale enabling businesses to access 400 million Chinese shoppers.

China is at the forefront of the mobile payments revolution that is powering global e-commerce growth. 15% of China’s total population is expected to make a cross-border purchase by the end of 2016 – amounting to $86 billion in transaction value. By 2020, Adyen expects this to increase to as much as 75%.

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“We need to be where our customers are – and as a British-made brand we have a huge following from customers in China. Mobile commerce is vital for this market especially for the younger, urban Chinese shopper. WeChat Pay is essential for targeting this exciting demographic,” said Natalie Zhu, China Marketing Manager, The Cambridge Satchel Company.

“We are very excited to support WeChat Pay. When combined with our existing UnionPay and Alipay integrations, it gives businesses access to the world’s biggest ecommerce market with a single partner. This is the final key to unlocking full access to the Chinese shopper,” said Adyen CCO Roelant Prins. “This is especially appealing to travel businesses and high-end retailers.”

WeChat Pay is the latest addition to the constantly evolving suite of local payment methods offered by Adyen. WeChat, originally a messaging app, has evolved into a digital ecosystem featuring payments features that are already used by half of WeChat’s 800 million users.