Retail in Asia


Advent calendars: this year’s top picks for a luxurious Christmas countdown

The most wonderful time of the year is now a bit more than a month away. Some of the major beauty and luxury brands have launched their advent calendars filled with up to 25 gifts, from jewellery and beauty products to chocolate treats and rare teas. More than ever, advent calendars are becoming a marketing tool for luxury brands to express their creativity and attract new customers in the run-up to Christmas.

Here’s a round up of some of this year’s advent calendars.

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Tiffany & Co Advent Calendar
Source: Tiffany & Co.

Tiffany & Co. is taking the advent calendar to the next level with a four foot tall, white oak version. Featuring artist Jean-Michel Basquiat’s 1982 painting Equals Pi, the calendar is filled with 24 individually-wrapped Tiffany gifts.

Swarowski Advent Calendar
Source: Swarowski

This year Swarowski launches its first ever advent calendar which is filled with 25 different, expertly crafted ornaments, of which 12 designs are exclusive to the calendar. The decorations can also be used to adorn a Christmas tree, a festive table and a window or can be displayed on Swarowski’s new Ornament Stand or the Bell Jar Display.

Diptyque Advent Calendar
Source: Diptyque

The French fragrance brand Diptyque calendar is designed as a “Cabinet of Curiosities” to be opened every morning in December. It contains 25 iconic products, including a selection of candles in their signature scents like Baies, Figuier and some limited festive scents.

Guerlain Beehive Advent Calendar
Source: Guerlain

Guerlain has also launched its first-ever advent calendar this year. The beehive-shaped box contains 25 selected skincare and beauty products, featuring the perfume L’Art et la Matière in 10 ml size. Signature scents like Rose Barbare, Cuir Beluga are included. The luxurious box also consists of Sapoceti Perfumed soaps, travel candles and the Abeille Royale skincare products which are made with honey sourced from UNESCO biospheres.

La Maison du Chocolat Holiday Ornament Advent Calendar
Source: La Maison du Chocolat

Chocolate treats are always an important festive element in Christmas Countdown. The French chocolatier La Maison du Chocolat presents their Holiday Ornament Advent Calendar. The eco-friendly box is 100 percent recyclable and made in France. The calendar features an assortment of Chocolate treats such as handmade mini chocolate bars, dark chocolate pralinés, and fruity confections.

Dior Advent Calendar
Source: Dior

Designed by Alice Shirley, the captivating design sees midnight blue foliage and golden buds encapsulating the House’s iconic 30 Avenue Montaigne store front. The box contains 24 deluxe miniatures, including a complete Dior addict package with J’adore and Miss Dior eau de parfum, Dior Addict lipstick and Dior Prestige serum.

Lady M Merry and Bright Advent Calendar
Source: Lady M

In celebration of Christmas, Lady M New York launches their Merry and Bright advent calendar. This collectable calendar is designed as a red and green holiday wreath with LED light. Each of the boxes contains an exclusive treat or confection from Lady M Bon Bon, including iconic flavours such as Strawberry Shortcake gummies, Crème Brûlée Almonds and Red Velvet Orbs.

Jo Malone Advent Calendar
Source: Jo Malone

Jo Malone London Advent Calendar returns with a gleaming selection of scents. The calendar features 24 products, including perfumes, candles and body soaps. The box also includes a collection of their signature scents such as English Pear & Freesia, Wild Bluebell, and Honeysuckle & Davan.

Pierre Hermé x Safia Ouares Advent Calendar
Source: Pierre Hermé

Pierre Hermé Paris, in collaboration with Safia Ouares, has created two exceptional limited edition versions, each accompanied by a pink or lavender blue glass ball handcrafted by the Meisenthal glassworks.

Fortnum & Mason Advent Calendars
Source: Fortnum & Mason

Fortnum & Mason unveiled 3 advent calendars this year. The Tea Lovers Advent Calendar allows customers to count down to Christmas each morning with a cup of their famous teas. For little ones, the Children’s Chocolate Advent Calendar is a carousel filled with 24 creamy milk chocolates. The F&M Piccadilly House Advent Calendar Musical has been designed in wood so that it can be enjoyed for years to come.

Rituals Advent Calendar
Source: Rituals

Rituals Advent Calendar contains 24 surprises to pamper body and soul or to illuminate the house including four special Advent Mini Candles found each week on advent Sunday. It also contains other products, like the new Ritual of Mehr Body Mouse to Oil, different Mini Candles from the Private Collection, Sakura – Rêve de Hanami Eau de Parfum, The Ritual of Oudh Foaming Shower Gel and many more goodies.

Sugarfina Santa’s Workshop Advent Calendar
Source: Sugarfina

This year, Sugarfina®, the luxury confections boutique founded in Beverly Hills, introduces a snow-covered Nordic winter village. With a festive red-brick façade, each festive little drawer in Santa’s Workshop Advent Calendar is filled with candies.

The World of La Mer Advent Calendar
Source: La Mer

The green and gold limited edition box houses 12 signature products including La Mer’s iconic Crème de la Mer, the Renewal Oil, the Regenerating Serum.

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CHANEL N°5 The Calendar
Source: CHANEL

To celebrate the holiday season and mark the 100th anniversary of their fragrance, the design of CHANEL’s calendar is based on its iconic N°5 perfume bottle. The calendar consists of 27 boxes numbered from 5 to 31, each of them containing a fragrance or beauty products, a miniature or other surprises. CHANEL’s signature products such as N°5 EAU DE PARFUM and ROUGE ALLURE VELVET lipstick are exclusively included.