As an official media partner of the World Retail Congress Asia Pacific, which takes place this week from 12-13 October 2016 at the Mandarin Oriental Kuala Lumpur, we’ll be reporting live from the fair to bring you the latest news.
Ahead of the congress, we suggest adding these five must-attend sessions to your agenda:
1) Captivating the next generation of shoppers: Meet your customers of tomorrow
Rajan Anandan, vice president of Google Southeast Asia and India, will speak about the motivations and mindsets of Generation X and today’s millennials. Is brick-and-mortar dead to this set of consumers, and what are their behaviours and buying patterns? This session will help retailers target and adapt for tomorrow’s shoppers.
When: 9:30am on Wednesday, 12 October 2016
Rajan Anandan’s talk summary: Google VP on winning every moment with consumers
2) Redefining the ‘luxury’ in Luxury Retail
Featuring a panel of experts in luxury, including Ravi Thakran of LVMH Asia, Emma Sherrard Matthew of Quintessentially Group, Asia Pacific and Jerome Cheung, formerly of Tom Ford, this session addresses the rise of luxury retail stores in Asia and decreasing demand for luxury items, coupled by the economic downturn.
When: 11:45am on Wednesday, 12 October 2016
3) Disruption is the new norm: Insights and predictions from Asia’s 30 Under 30
Proof that retail is far from dead, hear from three young entrepreneurs and game changers in Asia including Rachel Lim of Love, Bonito, Sylvia Yin of Shoppr and Daini Xu of O2Bra on their innovative new businesses.
When: 4:05pm on Wednesday, 12 October 2016
4) Delivering online profitably: Increasing conversion and loyalty
Online sales in Asia Pacific are expected to reach US$1.3 trillion by 2019. In this session, an expert panel of Andrew Gnananantham of Lazada Malaysia, Ananya Tripathi of Mantra and Rajesh Jain of Sports and Leisure Apparel Limited will share their thoughts on capitalising on the e-commerce boom and increasing engagement.
When: 12:15pm on Thursday, 13 October 2016
5) The world is in the palm of their hand: The new frontier in mobile strategy
Chaired by Benjamin Glynn of Emarsys, the expert panel made up of Tito Costa of Zamora, Marcus Tan of Carousell and Saemin Ahn of Rakuten Ventures will discuss the latest developments in mobile, the path-to-purchase and how this will change the way we interact with consumers.
When: 3:50pm on Thursday, 13 October 2016
See the full agenda for the World Retail Congress Asia Pacific here. Still don’t have your tickets? Retail in Asia readers get 10% off the ticket price with the code ‘RIAASIA16’. See you at the Congress!
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