Southeast Asia’s e-commerce platform Lazada appoints K-pop superstars SEVENTEEN as its first regional Happiness Ambassadors ahead of its annual flagship 11.11 Shopping Festival, Lazada’s Biggest One Day Sale, starting at midnight on 11th November.
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Comprised of 13 members, SEVENTEEN, one of South Korea’s K-pop groups, burst into the international music scene with their creative musical experimentation and electrifying performance acts. SEVENTEEN’s latest EP Your Choice debuted at No. 1 on the Billboard Top Album Sales Chart, and their list of accolades include being nominated for ‘Top Social Artist’ at the 2021 Billboard Music Awards and winning the ‘Main Prize’ for four years at the Seoul Music Awards.
Raymond Yang, Chief Operating Officer of Lazada Group, said, “It is my great delight to welcome our first-ever Lazada Happiness Ambassadors, SEVENTEEN, to the Lazada family. With their talent and lively personalities, I hope SEVENTEEN can inspire our consumers across Southeast Asia to stay bold and passionate in experimenting new ideas, and to continue pursuing goals and dreams with the trust that challenges along the way can be overcome.”
At Lazada’s signature 11.11 Super Show on 10th November, SEVENTEEN will take the main stage to perform their hit songs like “Left & Right” and “Ready to love”.
The star-studded countdown Shoppertainment-packed virtual concert to 11.11 will also feature top local celebrities in Southeast Asia coming together to celebrate hope and joy. Appearances will include Agnez Mo, Tiara Andini, Via Vallen from Indonesia; Nora Danish and Dayang Nurfaizah from Malaysia; Alden Richards, Bea Alonzo and Maine Mendoza from Philippines; Wang Lei, Jasper Lai and Chief Discount Officer Royce Lee from Singapore; Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum from Thailand; and Tran Thanh and Ninh Duong Lan Ngoc from Vietnam. Across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, shoppers can tune in to Lazada’s 11.11 Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks and social media platforms.
The 13-member K-pop group also stars in Lazada’s latest 11.11 short film.
Speaking as a group, SEVENTEEN said, “Shooting Lazada’s 11.11 film was a fun and refreshing experience, and we are excited to be a part of the upcoming Lazada 11.11 Super Show. As the regional Happiness Ambassadors for Southeast Asia’s leading eCommerce platform Lazada, we look forward to create even more meaningful experiences with everyone. Please continue to show support and love for Lazada and SEVENTEEN!”
In the Lazada 11.11 short film, Lazada’s brand ambassador and mascot, Lazzie, makes a special cameo dancing the iconic shuffle moves alongside SEVENTEEN, sporting a new, refreshed look with blue and purple hues for their mane and a snout in the shape of Lazada’s iconic heart-gram. In addition, Lazzie will continue to be featured in popular LazGame, Lazzie Star, from 1st to 11th November, continuing the quest with consumers to “level up” to become a super star idol while unlocking exclusive vouchers and rewards to maximise shopping savings during Lazada’s Biggest One Day Sale.
Lazada will also launch a region-wide TikTok Hashtag Challenge, inviting consumers to join by curating their own version of the shuffle dance moves from the Lazada’s 11.11 film in a freestyle 20-second TikTok dance video. Participants with the most creative dance moves in each of Lazada’s six markets stand to win prizes.
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Raymond Yang added, “Lazada is constantly finding new ways to fully immerse our customers with fun and experiential activities, both online and offline, to create a holistic and enjoyable shopping experience. Leveraging our strong Shoppertainment approach and working closely with our merchants to curate unbeatable promotions and rewards, we constantly challenge ourselves to deliver high impact and find meaningful ways to uplift the communities across Southeast Asia. I’m excited to celebrate another edition of our flagship 11.11 shopping festival as we pursue hope, dreams and progress in all aspects of our lives.”