Xiaomi Corp., the Chinese smartphone maker that challenged Apple Inc. with sleek designs and low prices, is planning to introduce its first drone at a price more than 20 percent below a comparable product from market leader SZ DJI Technology Co., according to a person with direct knowledge of the matter.
The drone, made by FIMI Technology, will record high-resolution 4K video and cost about 4,000 yuan ($610), the person said, asking not to be identified as the details are private. That compares with $799 for the Phantom 3 4K device on DJI’s website.
Xiaomi shot to the top of China’s smartphone market by offering inexpensive devices packed with premium components, undercutting established rivals including Apple and Samsung Electronics Co. The price of its first entry into the nascent drone market suggests a similar strategy will be used to win customers for unmanned flying vehicles as smartphone growth slows.
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