Retail in Asia

In Telligence

Watsons and Domino’s powered by Insider AI technology win the Asia eCommerce Awards


On 15th December 2020, Watsons and Domino’s were announced as the winners of the Best Use of AI category at the third annual Asia eCommerce Awards with for the launch of their platforms powered by Insider.

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Leveraging real-time predictive segmentation powered by Artificial Intelligence, Insider’s Growth Management Platform (GMP) empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams.

The Asia eCommerce Awards, organized by Marketing Interactive, showcases the best industry players from retailers, marketplaces, agencies, and enablers in South Asia, Southeast Asia, and ANZ region. The winners were selected by a jury panel composed of 26 leading brands such as Unilever, Starhub, Mondelez, Lenovo, J&J, and more.

16 brands powered by Insider were nominated for the awards, namely Watsons, Domino’s, Digi, Lenovo, Unilever, Nestlé, Singlife, Lego, Mapemall, Aeon, FairPrice, Lazada, Estée Lauder, IKEA, Volkswagen and KFC.

In a year that challenged businesses to the edge of survival, Insider and their customers emerged victorious, through a relentless focus on individualized user experiences across regions.

Insider’s AI-powered Growth Management Platform forged ahead in our digital-first world with WhatsApp Business, Facebook Messenger, and gamified engagement features designed to attract, convert, and retain customers.

Among the winners, Watsons and Domino’s successfully manoeuvred the untapped route of AI to lead the way for other retailers into the world of hyper-personalized customer engagement.

The AI-powered Hyper-personalized eStore provides recommendations right from the start. Insider has enabled Watsons to provide dynamic, adaptive shopping experiences in real-time from the moment they land on the homepage until the moment they decide to checkout.

Insider’s customer acquisition strategy enabled Watsons to map each stage of the purchase funnel and enrich their understanding of their customers with historical data and other attributes that contribute to cart abandonment rates. Once identified, Watsons tackled cart abandonment with hyper-personalized campaigns that resulted in more than a 7 percent increase in average order value (AOV) over the last year.

Domino’s, a multinational pizza restaurant juggernaut, with the support of Insider powered its one-to-one online experiences and simplified website navigation.

Through the partnership, Domino’s improved engagement through widgets and gamification strategies. Domino’s used Insider’s AI-led predictive features to segment users and highlight their best-selling products. As a result, they achieved a 35% increase in revenue and a 14% decrease in bounce rate.

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Insider has been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating based on 100% user reviews, 16 quarters in a row.

Insider is trusted by more than 800 global enterprise brands, including industry powerhouses such as UNIQLO, Singapore Airlines, Unilever, Santander, Media Markt, Marks & Spencer, Estée Lauder, Samsung, Toyota, Carrefour, Puma, GAP, Virgin, AVIS, Avon, Nissan, BBVA, IKEA, and CNN.