Boutique lingerie retailer SHEER opened a second Hong Kong shop at The Landmark last month. The 1,000 square foot shop sits on the third floor of The Landmark and is fitted with white marble, brass details and warm lighting to create an intimate environment.

The store is divide into two sections — a main area with fashion lingerie, loungewear and swimwear, and a second room with everyday lingerie, shapewear and accessories.

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SHEER Landmark has two spacious fitting rooms with velvet curtains, and customers can get professional advice on lingerie fitting by the in-house experts.

Founded by Lisa Cheng, SHEER is also located on Gough Street in Central. Both boutiques carry over 30 designer lingerie brands that are hard to find in Hong Kong, including Chantelle, Eberjey, Fleur of England, Hanky Panky, L’Agent by Agent Provocateur, Stella McCartney Lingerie, Heidi Klum Intimates and more.