Podcast

PODCAST #2: Elijah Whaley on influencer marketing in China

Retail in Asia launches its podcast series “Run with us” to keep our readers, always on the move and craving for market insights, up to date in the fast-changing retail landscape in Asia.

Retail in Asia has invited Elijah Whaley, Chief Marketing Officer at PARKLU to share his insights and engage into a chat with our director about influencer marketing in China.

Elijah Whaley is a content producer, marketer, and a leading voice for influencer marketing innovation in China. Elijah has six years of experience in China’s startup and influencer marketing space.

He is the Chief Marketing Officer at PARKLU. PARKLU is China’s premier influencer marketing technology platform and agency with 60,000+ influencers across 13 social media platforms, offering a combined reach of more than 600 million Chinese customers.

Elijah is also the Co-founder of the Chinese beauty influencer Melilim Fu. Melilim is a number one ranking Beauty Influencer on Weibo. Melilim and Elijah collaborate with global brands on a wide range of projects. Most recently, they produced a series of three short films for NBCUniversal to promote the new season of its hit reality series Keeping Up with the Kardashians in China.

The podcast will also be available within PARKLU’s theINSIDER 2019:

PARKLU’s theINSIDER KOL Bible 2019 contains featured articles from some of the top KOLs in China and includes more than 250 KOL profiles across fashion, beauty, luxury, fitness, travel, child & parent, foreigners, and F&B.

This month Foreigner KOL’s report is available at this link

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