Organised by the Hong Kong Trade Development Council (HKTDC), the MarketingPulse and eTailingPulse returns to its physical edition on 15 March at the Hong Kong Convention and Exhibition Centre (HKCEC), offering Asia’s marketers, agencies and e-commerce experts a rare opportunity to access a comprehensive knowledge exchange and partnership building platform.
SEE ALSO: Global brand leaders and experts set to take the stage at MarketingPulse and eTailingPulse 2023
Themed “Master the Future,” MarketingPulse and eTailingPulse 2023 dive deep into today’s most relevant topics, including ChatGPT, Web3, data-driven marketing, Gen Z, sustainability, brand storytelling, and much more.
As industries around the world emerge from the pandemic, companies must stay on top of market trends now more than ever.
Among the conferences’ programmes are hot topics such as artificial intelligence (AI) chatbot ChatGPT, the metaverse and virtual idols. Louisa Zhu, developer of the first hyper realistic virtual idol in Mainland China, AYAYI, will analyse the marketing potential of virtual human and industry trends, while Alex Zhou, POP MART’s Chief Customer Officer, will talk about local marketing strategies to enter the global market, and offer tips for improving customer experiences.
Also joining the conversation on ChatGPT are the chairman of the Hong Kong Wireless Technology Industry Association, and CEO of Innopage Keith Li; founder of OMP Online Marketing Player Shek Ka Wai (Shek); and veteran digital consultant at HDCourse Ivan So.
The conference also features sessions on topics such as Web3, ESG, that unveil the latest trends revolutionising Mainland China’s retail market through e-commerce.
Other renowned speakers at MarketingPulse and eTailingPulse 2023 include: Margareth Henriquez, PhD, CEO of French crystal brand Baccarat; Clement Brunet-Moret, CEO for Baccarat in APAC; Silvia Garcia, former President of the Happiness Institute and Director of Global Marketing for Coca-Cola; Brian Yiu, CEO, FILA China; Carmen Chiu, Regional Managing Director for APAC at Fortnum & Mason; Arnault Castel, Founder, kapok; Gaetan Belaud, Global Head of Ads Resellers at Spotify; Bin He, Chief Customer Officer for Tim Hortons China; and Baptiste Le Gal, Chief Revenue Officer for APAC at the Vestiaire Collective.
In addition to the conference, a series of free digital marketing and e-tailing workshops will offer a chance for interaction and discourse on marketing strategies and solutions between experts and marketing professionals and brand owners. The conference will also feature the latest bespoke marketing and e-commerce solutions from some 40 global exhibitors. Networking session and one-on-one business matching service will be arranged to explore collaboration opportunities.
Event: Marketing Pulse x eTailingPulse
Date: 15 March 2023
Website: https://www.marketingpulse.com.hk
Book your ticket now with 65% off special discount code for Retail in Asia readers: MPR05L3P on https://bit.ly/3xXk8cx