The newly launched “Retail Talk Series”, an initiative by IWD, Kendu and OnTheList in Singapore to bring content to the retail community started with the topic”How consumers’ needs and desires are changing your retail word”.
Held on 27th February 2020, at The Great Room, Raffles Hotel Arcade, the by invitation only seminar gathered over 40 attendees.
The organizers were represented by Ghislain Moret, MD of IWD; Javier Hernandez, MD of Kendu; Diego Dultzin Lacoste, Co-Founder and CFO of OnTheList. Retail in Asia was the supporting media partner for the event.
Among the speakers: Emmanuelle Mace-Driskill : VP Strategy at Charles & Keith; Iñigo Ohlsson, South-East Asia & Oceania at Jaeger Lecoultre; Paulino Moreno de León Apac Director at 6ixty 8ight, and Bruno Zysman, CEO Dominopos.
Among the main takeaways:
Omnichannel: it was clear that even though this has been a buzzword in the retail industry for years, none of the speakers could recognize a retail player fully transformed and able to perform an omnichannel approach. They discussed different activities converging to the removal of the boundaries between online and offline, but time is yet to come.
Online influence on offline: interestingly, speakers agree that, as of today, this statement does not reflect reality.
Social media: online is the entry point for the research of product information and discovery of new brands. However, different speakers highlighted how communication needs to be tuned to preserve the brand positioning and reach out to the right audience. The one-formula-fits-all approach does not work.
Customer attribution key: retail nowadays is very much data-drive. They said, nevertheless, that the offline interaction with customers is extremely important and the weekly chats with store managers truly makes the difference with going to the extra mile, increasing sales and adapting to all changes.