Niche fragrance house Kilian Paris, owned by The Estée Lauder Companies, has debuted its Kilian Bar concept at Singapore Changi Airport. The pop-up is located in Terminal 3 and runs until 11 July.
Singapore Changi Airport is the first airport to house Kilian Bar, which was launched in partnership with The Shilla Duty Free and Changi Airport Group.
The pop-up celebrates the launch of Kilian Paris at the airport, with the brand also now available in Terminal 2, followed by a roll-out in Terminal 4 later this year.
The partners celebrated the opening with a ribbon-cutting ceremony attended by brand founder Kilian Hennessy and several KOLs.
The immersive pop-up brings the French heritage and luxury fragrance universe of Kilian Paris to life through an array of interactive elements.
The journey begins with the Digital Fragrance Finder which helps travellers discover their signature Kilian Paris scent. It continues at the Kilian Bar — the pop-up’s centrepiece — where they can sample the brand’s extensive menu of scents while tasting cocktails inspired by the brand’s fragrances.
To complete the journey, travellers can take commemorative photos while listening to Hennessy’s personal curated playlist.
“At Changi Airport, we are constantly on the lookout for ways to pleasantly surprise travellers who step through our gates,” commented Changi Airport Group managing director of Airside Concessions, Teo Chew Hoon.
“With its novel and fun elements, like the Kilian Bar which serves cocktails and the Don’t be Shy Silent Disco, the Kilian pop-up at Terminal 3 brings an element of excitement to our passengers. We’re proud to partner with The Shilla Duty Free and The Estée Lauder Companies to bring this experience to life.”
The Shilla Duty Free Singapore vice president and managing director Jeff Lee echoed the sentiment and said: “As one of the world’s leading travel retailers, we are thrilled to partner with The Estée Lauder Companies and Changi Airport Group to introduce new brands such as Kilian Paris to the travel retail space and strengthen our offerings for travellers at Changi Airport.
“In addition to the pop-up experience at Terminal 3, travellers can also purchase Kilian Paris at the newly opened Terminal 2 Central Store, as well as at Terminal 4 Central Store in Q4 2023. We hope that travellers will be inspired by Kilian Paris’s prestigious brand heritage and luxurious approach to fragrances through these retail experiences.”
Kilian Paris senior vice president and general manager, global travel retail Sung Pak commented: “The Estée Lauder Companies is delighted to partner with Changi Airport Group and The Shilla Duty Free to bring global travel retail’s first immersive Kilian Paris pop-up retail experience to Changi Airport Terminal 3.
“As demand for luxury travel experiences continues to grow, travel retail is an exciting channel for consumers to discover and experience new brands and exclusive products that they cannot get anywhere else.
“With the Kilian Paris pop-up at Changi Airport Terminal 3, we are inviting travellers to immerse themselves in the ultra-luxurious and timeless sophistication of Kilian Paris, elevating their travel experience and helping them to create long-lasting memories.”
(Source: The Moodie Davitt Report)