Coty Inc. announced it has extended its fragrance licensing agreement with Jil Sander, which will see German designer brand step into the global ultra-premium fragrance segment for the first time ever.
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The ten-year partnership is “perfectly aligned with the strategy of further growth of the brand,” according to a press release from New York-based Coty.
“We are very pleased to extend Coty’s long-term partnership with Jil Sander, a rich shared history dating back to the 1980s,” said Sue Nabi, Coty CEO.
“Over the past few years, Jil Sander’s collections have received international recognition and huge success, resonating with consumers across the world. Our shared ambition of accelerating the brand’s momentum will guide the latest chapter of our partnership, as we pursue further growth of the fragrance line. Our future strategy will focus on aligning Jil Sander fragrances with the brand’s fashion division, which appeals to the global ultra-premium market. We look forward to continuing our relationship as we work together in building on this fragrance powerhouse’s outstanding potential.”
Founded in founded in 1968 in Hamburg, and currently headquartered in Milan, Jil Sander is known for its minimalist and luxurious designs. In 2017, Lucie and Luke Meier were appointed head of creative direction of the brand. In 2021, Jil Sander was acquired by OTB Group, which also owns Diesel, Maison Margiela, Marni, and Viktor&Rolf, among others.
“We are very glad to strengthen on a new basis our partnership with Coty and to focus specifically on the global ultra-premium segment, which Jil Sander brand naturally belongs to,” said Ubaldo Minelli, Jil Sander and OTB Group CEO.
“This new milestone will strongly contribute to consolidate and further expand the current solid positioning of Jil Sander brand in the luxury market while bringing the partnership with Coty to a new elevated global vision for the next ten years”.