Retail in Asia

In Trends

Sephora innovates business practices with mobile buying platform

LVMH-owned Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

The beauty retailer, an innovator in modern business operations, has partnered with retail-buying platform RangeMe for a contemporary practice in product buying. Sephora will now be able to find new products from suppliers in a streamlined manner through a mobile application.

“Our technology expedites the time it takes for retailers to source products at scale resulting in increased sales and competitive advantage,” said Nicky Jackson, Founder and CEO of RangeMe.


RangeMe mobile app

Modern operations
Sephora is known as a fan favorite for beauty lovers because it focuses on modern technology and a new way of doing business that caters to customers. The strategy boasts well for the retailer, who is always implementing new innovations in all areas of its business.

A partnership with RangeMe will now innovate behind the scenes for Sephora allowing buyer associates to operate within an app. Suppliers are able to submit their products for possible purchase and Sephora buying team members can browse what products to carry in store.

The modern platform operates similar to a consumer-facing retail app to make it easier for employees. Associates can save a product for future reference, request a sample and select connect to take the next steps in the buying process.

Sephora buyers and suppliers can discuss directly through the platform. Users can create categories and receive notifications when new products are available within those categories.


(Source: Luxury Daily)