Retail in Asia

In Trends

Retail Asia Expo introduces cutting-edge technologies

Retail Asia Expo ( RAE ), the award-winning flagship industry event in Asia for retailers and retail solution providers, will take place from 14th to 16th June at Hong Kong Convention & Exhibition Centre. For the retail trade this year, expo organiser Diversified Communications Hong Kong takes a leap forward and implements the brand-new Internet Retailing Expo, covering the trendiest technologies, as well as the fast-changing tastes and behaviours of consumers and the market.

The Internet Retailing Expo will explore the topics of: Retail 4.0, sales to China, Mobile wallets, cross-border e-commerce and e-payments, digitization of retail, online retail strategy with global standards and much more.
The Expo will bring the latest and finest products, solutions and strategies to feed retailers’ hunger for impressing their customers and expanding their online territories.

Renowned solutions providers have confirmed their participation in the Expo, including: Intel, Cegid, Augment Paris HQ, Million Tech, cccdi, iSappos, Apsis and many more. Under one roof, retailers will be able to browse everything they need to strengthen their internet retailing business and make it even better. Exhibitors will showcase the most advanced internet retailing technologies, back-end support software, supply chain management solutions, electronic payment solutions, online sales and marketing solutions, and much more. This truly effective and efficient one-stop solution can only be found at RAE with our exhibitors’ diversified specialities and expertise.
This year at the RAE’s Internet Retailing Expo, Augment Paris HQ will be showcasing their stunning technology that sets a new trend for internet retailing: Augmented Reality.

Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR is being developed into apps and used on mobile devices to blend digital components into the real world in such a way that they enhance one another, but can also be easily told apart.

(Source: Times of India )